Kensing at Vitafoods 2026: Longevity Takes Center Stage
Longevity is shaping the future of nutraceuticals and functional nutrition—and at Vitafoods Europe 2026, the focus is shifting from simply adding years to life to supporting “healthspan”—how well we live as we age.
Innovation Highlights from Kensing at Vitafoods Europe 2026
Kensing will be at Vitafoods Europe 2026 to connect with manufacturers and formulators looking for reliable, plant-based ingredients for food supplements and functional food applications. We will highlight solutions that fit today’s clean‑label and non‑GMO product strategies—supported by consistent quality and security of supply.
If you are exploring new ways to support long-term wellness in your next formulation, we would welcome the chance to connect in Barcelona.
Longevity, Redefined
Today, longevity is no longer just about adding years to life—it’s about sustaining health, vitality, and quality of life over time. The focus has shifted to extending “healthspan,” minimizing the years spent in poor health and supporting well-being at every stage of life.
Consumers are increasingly embracing a preventive approach to wellness, turning to functional nutrition as a proactive way to support long-term health.
As this shift accelerates, brands are evolving toward more holistic solutions—centered on daily energy, resilience, and consistent wellness routines.
A Key Trend at Vitafoods 2026
At Vitafoods Europe 2026, longevity and “healthspan” are central themes influencing both product development and consumer expectations.
What started as a niche focus is now central to modern wellness—spanning healthy aging, cellular function, cardiovascular health, and overall wellness. As longevity becomes a priority, consumers are looking for solutions that fit naturally into daily routines while supporting long-term health goals.
For brands, this creates an opportunity to innovate with trusted, well-established ingredients and transparent positioning. At Vitafoods, Kensing will share plant-based, science-backed options commonly used in longevity-focused concepts, including:
- Kensing’s natural vitamin E, including Sun E®, used in formulations aimed at supporting oxidative balance and overall immune function. It delivers all-natural RRR-alpha-tocopherol and is positioned as an alternative to synthetic vitamin E. Comparative research suggests higher biological activity versus synthetic forms. The sunflower source supports non-GMO positioning and does not require allergen labeling.
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Phytosterols like Sunvasterol™ are used in cardiovascular health concepts and can be formulated in line with (EFSA) health claims for the reduction and maintenance of normal blood cholesterol levels.*
Sunvasterol™ is a sunflower-derived plant sterol solution and is positioned as the only sunflower-derived plant sterols with exclusive EFSA approval. It is also allergen-free by origin.
Both solutions are sunflower‑derived and upcycled, supporting clean‑label, plant‑based, non‑GMO innovation while meeting practical needs around quality, consistency, and supply reliability.
Looking Ahead to Vitafoods
At Vitafoods 2026, longevity is more than a headline—it reflects a broader shift in how the industry approaches long-term well-being.
Kensing looks forward to speaking with our partners and customers about how our plant-based, science-backed ingredients can support longevity-oriented product strategies across supplements and functional foods.
Visit Kensing at Vitafoods Europe 2026 (booth #3G176) to talk longevity, innovation, and solutions for your next product development.
To schedule a meeting, email CustomerCare@KensingSolutions.com
Kensing at Vitafoods Europe 2026: Key Information
When
From 5th to 7th May, 2026.
Where
Fira Barcelona Gran Via, Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat. Barcelona, Spain.
Booth
#3G176
Sources:
* EFSA 2012 and Commission Regulation (EU) No. 686/2014.
GlobalWellnessSummit 2026
