Join Kensing at Vitafoods Asia 2025: Pioneering Plant-Based Innovation for Heart, Beauty & Wellness
We’re excited to announce our participation at Vitafoods Asia 2025, taking place on September 17-19 at the Queen Sirikit National Convention Center, Bangkok, Thailand. Join us to explore our latest plant-based ingredient innovations, addressing key market trends such as women’s health, cardiovascular well-being, and antioxidant support tailored for functional foods and dietary supplements.
Phytosterols for Cardiovascular Health
Phytosterols are growing in usage in Asia due to changes in lifestyle and growing demand for products focused on wellness and anti-ageing care. Asia’s phytosterol market is booming, fueled by growing awareness of cardiovascular health and consumers’ desire to manage cholesterol the natural way.
As of 2024–25, the global phytosterols market is estimated at approximately USD 1.0–1.2 billion, with a forecast CAGR of 8–9% through the early 2030s1. In contrast, the Asia‑Pacific region currently accounts for around USD 200–350 million and is projected to grow faster, at a CAGR of roughly 9.8–10.3%, potentially reaching USD 400–500 million by 20302. This rapid growth underscores rising consumer interest in heart health and functional foods across Asia.
Vitasterol S-80®: A suitable alternative for shifting regulation
With changes in cholesterol control regulations impacting traditional ingredients like red yeast rice, there is a growing demand for alternative solutions such as phytosterols. At Kensing, our Vitasterol S-80® solution has been clinically proven in over 140 studies to support healthy cholesterol levels, delivering up to 7–12% reduction within just 2–3 weeks, as recognized by the EFSA3.
At Vitafoods Asia 2025, visitors can explore our innovative cardiovascular prototypes, including liquid sachets and gummies fortified with Vitasterol S-80®.
Embracing the Beauty-from-Within Trend
The inner beauty market is booming, especially across the Asia-Pacific. A recent report highlights significant growth in markets like China, Japan, South Korea, and Southeast Asia. For instance, South Korea has experienced 25% category growth since 2021, driven by proactive, health-conscious consumers4.
Consumers are increasingly looking for products that meet their expectations for self-care from the inside out. Popular formats such as gummies and sachets for collagen, vitamins, proteins, and other supplements are shaping current trends. Kensing addresses this demand with convenient formats, including beauty gummies featuring our premium natural vitamin E ingredient, Sun E®.
Unlocking the Power of Natural Vitamin E
At Vitafoods Asia 2025, Kensing proudly presents our plant-based natural vitamin E and mixed tocopherols: Sun E® and Nutripherol®. Both are highly distinguished by their purity, non-GMO status, allergen-free composition, and suitability for clean-label formulations, meeting the evolving preferences of today’s consumers.
Sun E® – Superior Potency from Sunflower
Sun E® is our top-selling product and for good reason. Clinical studies have shown that natural Vitamin E is twice as potent as synthetic alternatives, making it the preferred choice for premium consumer products. Extracted exclusively from upcycled sunflowers, Sun E® is exceptionally rich in RRR-alpha-tocopherol, the most biologically active form of Vitamin E. Completely non-GMO and allergen-free, Sun E® requires no chemical alteration, offering unmatched purity and safety.
Visitors at Vitafoods Asia 2025 will have a unique opportunity to experience Sun E®, exploring its diverse applications across nutritional supplements, such as Beauty gummies, fortified foods and beverages, pet food, as well as the increasingly popular holistic beauty.
Nutripherol®, a Clean-label Antioxidant Solution for Omega-3’s
Addressing market demands for natural, clean-label, allergen-free ingredients, Nutripherol® is Kensing’s antioxidant solution, soy-free, non-GMO mixed tocopherols from European rapeseed. They offer a dual function: protect against oxidation and rancidity, while offering reliable Vitamin E fortification, all in one clean-label solution.
Nutripherol® ensures clean-label compliance and minimizes allergen-labeling concerns, making it ideal for sensitive consumer segments and algae omega companies looking for a reliable, plant-based antioxidant solution. By protecting cells from oxidative stress and enhancing the natural benefits of Omega 3, Nutripherol® is perfectly positioned to support holistic health and wellness—an ideal combination for today’s health-conscious consumers.
Connect with Kensing at Vitafoods Asia 2025
Visit our booth at Vitafoods Asia 2025, and try our new sample applications in gummies and liquid sachets, and discover how our solutions can enhance your next-generation products. Let’s collaborate to meet consumer demands with confidence, innovation, and sustainability.
Don’t miss the chance to engage with the future of nutraceuticals. Let’s shape a healthier tomorrow together at Vitafoods Asia 2025!
Vitafoods Asia 2025 Key Information
When
Show Schedule:
May 20th, 2025 – 10:00-18:00
May 21st, 2025 – 10:00-18:00
19 September: 10:00 – 17:00
Where
Address
Queen Sirikit National Convention Center, Bangkok, Thailand.
Booth
Hall 7 – Booth #M14.
- Grand View Research, 2024; Precedence Research, 2024.
- Market Report Analytics, 2024; KBV Research, 2024.
- Commission Regulation (EU) No. 686/2014.
- What International brands need to know about APAC booming Beauty from within market, by Nutraingredients.
These statements have not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
